The Four - The Hidden DNA of Amazon, Apple, Facebook, and Google.pdf

The Four - The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all thats been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that theyre almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms ? And, more ominously, can anyone challenge them ? In the same irreverent style that has made him one of the worlds most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career.

The Four: The Hidden DNA of Amazon, Apple, … Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

4.76 MB Taille du fichier
9780525540397 ISBN
Libre PRIX
The Four - The Hidden DNA of Amazon, Apple, Facebook, and Google.pdf

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Notes actuelles

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Sofya Voigtuh

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. — October 3, 2017. Cover of The Four. By Scott Galloway. Whether you want to compete ...

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Mattio Müllers

A book that discusses and takes on the tech companies (Facebook, Google, Apple, and Amazon) that the author, Scott Galloway, regards as the four horsemen.

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Noels Schulzen

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Jason Leghmann

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Jessica Kolhmann

The Hidden DNA of Amazon, Apple, Facebook, and Google. By Scott Galloway. Portfolio, 9780735213654, 320pp. Publication Date: October 3, 2017. Other Editions of This Title: Digital Audiobook (10/2/2017) Paperback (9/4/2018) Paperback, Large Print (10/3/2017) CD-Audio (10/3/2017) Paperback, Chinese (8/29/2018) List Price: 28.00* * Individual store prices may vary. Description. NEW YORK TIMES The Four, Book Review - Mason Pelt